Public Relation Officers

JOB DESCRIPTION:

 Public relations officers use a wide range of media to build and sustain a good image for a company, organisation or brand through planned publicity campaigns and PR activity

Other tasks include:

• Planning publicity strategies and campaigns

• Writing and producing presentations and press releases

• Dealing with enquiries from the public, the press, and related organisations

• Organising and attending promotional events such as press conferences, open days, exhibitions, tours and visits

• Speaking publicly at interviews, press conferences and presentations

• Providing clients with information about new promotional opportunities and current PR campaigns progress

• Analysing media coverage

• Commissioning or undertaking relevant market research

• Liaising with clients, managerial and journalistic staff about budgets, timescales and objectives

• Building positive relationships with stakeholders, media and the public

• Working on websites and social media and writing and/or producing presentations, reports, articles, leaflets, journals and brochures for both external and internal distribution.